華潤萬家是中央直屬的國有控股企業集團——華潤(集團)有限公司旗下優秀的零售連鎖企業品牌,同時也是中國最具規模的零售連鎖企業品牌之一。截止2008年12月,華潤萬家在全國擁有門店2698家,員工人數超過15萬人,2008年實現銷售638億元,位居中國連鎖超市第一位。
華潤萬家秉承“全國發展、區域領先、多業態協同”的發展戰略,堅持“時尚、品質、貼心、新鮮、低價、便利”的經營理念,以持續改善大眾生活品質為己任,引領現代、健康的生活方式。以大賣場為主的多種業態優勢互補,為消費者提供高質、超值、安全的商品與服務,最大限度的滿足消費者的各種購物需求。目前,華潤萬家的業務發展區域已遍布華東、華南、華北、西北、東北、中原以及香港等16個省(直轄市)、近100個城市。
華潤萬家努力成為優秀的企業公民,長期堅持并積極參與品質改善、節能降耗等對社會及生態環境有利的事業,努力成為友善、親和的社區一員,建立共贏的合作伙伴關系,堅持實現員工價值最大化和股東價值合理化。
展望未來,華潤萬家充滿了信心,秉承“與您攜手 改變生活”的企業理念,通過持續的優化與發展,致力于成為改善大眾生活品質的卓越零售企業。
Company Profile
China Resources Vanguard Co., Ltd. (Abbreviated as CRV) is a subsidiary of China Resources (Holdings) Co., Ltd. Over the past 25 years, CRV has grown to become one of the leading retailers in China.
At the end of December 2008, CRV has over 2,698 stores, with more than 150,000 employees and ranked No.1 in mainland China in terms of sales with a turnover of RMB 63.8 billion. Store network has been well developed across the East, the South, the North, the North-east, the North-west, central and Hong Kong regions of China.
Be faithful to the concept of “Lifestyle, High quality, Customer-oriented, Fresh, Low price and Convenience”, CRV is dedicated to improving customer’s life quality. Currently CRV operates 3 main store formats: Hypermarkets, Supermarkets and Superstores. New store concepts (Ole’ & Vango) have been introduced to customers in 2004 and 2007 respectively: Ole’ provides products of superior quality, Vango (CVS) offers a range of product and service to the young.
CRV will endeavor to be an excellent retailer by strengthening position in key markets and pursuing multi-format policy. Alongside this, CRV is dedicated to achieving a long-term growth by reconciling business, environmental and social responsibility.