華潤萬家是中央直屬的國有控股企業(yè)集團(tuán)——華潤（集團(tuán)）有限公司旗下優(yōu)秀的零售連鎖企業(yè)品牌，同時(shí)也是中國最具規(guī)模的零售連鎖企業(yè)品牌之一。截止2008年12月，華潤萬家在全國擁有門店2698家，員工人數(shù)超過15萬人，2008年實(shí)現(xiàn)銷售638億元，位居中國連鎖超市第一位。
華潤萬家秉承“全國發(fā)展、區(qū)域領(lǐng)先、多業(yè)態(tài)協(xié)同”的發(fā)展戰(zhàn)略，堅(jiān)持“時(shí)尚、品質(zhì)、貼心、新鮮、低價(jià)、便利”的經(jīng)營理念，以持續(xù)改善大眾生活品質(zhì)為己任，引領(lǐng)現(xiàn)代、健康的生活方式。以大賣場為主的多種業(yè)態(tài)優(yōu)勢互補(bǔ)，為消費(fèi)者提供高質(zhì)、超值、安全的商品與服務(wù)，最大限度的滿足消費(fèi)者的各種購物需求。目前，華潤萬家的業(yè)務(wù)發(fā)展區(qū)域已遍布華東、華南、華北、西北、東北、中原以及香港等16個(gè)省（直轄市）、近100個(gè)城市。
華潤萬家努力成為優(yōu)秀的企業(yè)公民，長期堅(jiān)持并積極參與品質(zhì)改善、節(jié)能降耗等對社會及生態(tài)環(huán)境有利的事業(yè)，努力成為友善、親和的社區(qū)一員，建立共贏的合作伙伴關(guān)系，堅(jiān)持實(shí)現(xiàn)員工價(jià)值最大化和股東價(jià)值合理化。
展望未來，華潤萬家充滿了信心，秉承“與您攜手 改變生活”的企業(yè)理念，通過持續(xù)的優(yōu)化與發(fā)展，致力于成為改善大眾生活品質(zhì)的卓越零售企業(yè)。
Company Profile
China Resources Vanguard Co., Ltd. (Abbreviated as CRV) is a subsidiary of China Resources (Holdings) Co., Ltd. Over the past 25 years, CRV has grown to become one of the leading retailers in China.
At the end of December 2008, CRV has over 2,698 stores, with more than 150,000 employees and ranked No.1 in mainland China in terms of sales with a turnover of RMB 63.8 billion. Store network has been well developed across the East, the South, the North, the North-east, the North-west, central and Hong Kong regions of China.
Be faithful to the concept of “Lifestyle, High quality, Customer-oriented, Fresh, Low price and Convenience”, CRV is dedicated to improving customer’s life quality. Currently CRV operates 3 main store formats: Hypermarkets, Supermarkets and Superstores. New store concepts (Ole’ & Vango) have been introduced to customers in 2004 and 2007 respectively: Ole’ provides products of superior quality, Vango (CVS) offers a range of product and service to the young.
CRV will endeavor to be an excellent retailer by strengthening position in key markets and pursuing multi-format policy. Alongside this, CRV is dedicated to achieving a long-term growth by reconciling business, environmental and social responsibility.